By GAIL PARSONS
The Dickinson County United Way is getting ready to kickoff to its 2013 campaign on Sept. 1 with the slogan The United Way Works Here.
Executive Director Katie Allen said the goal of the three-month campaign is to raise $70,000, which is $25,000 less than last year. The lower goal is because of the loss of a large donor base at Alco, which had averaged $40,000 in donations from the employees.
Allen said she will work on contacting former Alco employee donors, but there is a huge element of support that is now missing. However, she said, Tom Canfield at Alco has always been a great supporter of United Way and he is still there.
Its great having that person in the organization that can provide the moral support, she said.
Knowing that this year will be a challenge, the board is looking for new ways to approach fundraising. There will be an online presence complete with an online auction that will be conducted on Facebook. Another tried and true fundraiser will be at Country Mart where shoppers can make donations at the register.
We have asked the agencies to do internal fund drives, she said.
The 17 agencies that are supported by United Way have a large stake in ensuring a successful campaign. The time they dont have to spend working to raise the funds that the United Way supports them with can be spent working on their programs.
Especially for the smaller agencies that have limited staff and resources, they want to spend more time doing their mission than raising money.
For the donors, having the United Way works as a good way to ensure the charities are being vetted and meeting their missions properly, Allen said.
When donors give to the United Way they have options. They can give and their donation goes into the community fund, which will support all the groups; they can give to a group that targets a specific need education, income, or health; or they can give specifically to one of the 17 agencies.
They can also choose to give through payroll deduction; pay by bank debit, cash or check; or can be billed once or quarterly.
Despite the anticipated difficulties of this years campaign, Allen said she is excited and has high expectations.
The board is really motivated, were going to have fun this year and well make it happen, she said.
Where the funds go
Active Healthy Self Camp
Boy Scouts, Coronado Council
Children and Families Coalition
Family Resource Exchange
General Public Transportation
Girl Scouts of the Heartland
Kids in Crisis
Learn and Grow Depot
Meals on Wheels
Quality of Life Coalition
Roadhouse Youth Center
Solomon After-School Program
United Cerebral Palsy